While creating a product that is useful enough to survive in a competitive market, you will still have to go the extra mile to lure in customers. One of the easiest ways to do this is to have a product label made by a professional graphic artist. When creating a product label, here are some of the things that you should look out for.
Better Readability
The product label is where most of your product information is seen. You can see the product name, brand logo, company line, and units of quantity in a label. Sometimes, you can put a short description or the tagline of the product.
The texts on your label must be readable enough so that people may still read it clearly from a distance. Most experts recommend that your texts should not be lower than 6 points, and all other relevant information must use 10 points up.
Aside from the size of the font, you should also pay attention to the colors that you are using. It is recommended that you use a font color that is in high contrast with your background color. Bright colors attract more customers.
Maintaining Originality
Make a label that is not only unique, but also memorable. Compare your product label with that of your competitors and see it your design stands out. Having a copied plan or a boring one may have legal consequences. However, be careful when it comes to putting designs that are not related to your product. You must also emphasize the barcode when designing your label. You should also take this chance to put your company’s contact information, in case consumers might want to get in touch.
Emphasizing On White Space
In design, white space refers to areas that are not used by the designer for images or texts. It is merely the background of a design. It is an essential feature in a label because it separates chunks of texts, making it easier for the consumer to read the label. Aside from that, it also creates a visual distinction.
Having a nicely designed label can help you get a lot of new customers. It also gives your brand identity and statement. If you need help with yours, you can consult label manufacturers on how to promote your brand using labels.