Product labels are the face of a product. It describes the product and helps it to be striking among the competition. In reality, there are no rules in creating product labels. However, there are certain guides to remember to make that well-designed label. And as we all know, great labels lead to better sales! Below are some of the guides to keep in mind:
Know Your Product
Make sure the label will work as meant for its use. For example, if your product is London Dry gin, you are looking for gin labels that look fancy. It should also remind you of the good times you had with your friends! Knowing the product gives you an edge on choosing the right label for it. Here are some common materials for labels :
- Thermal labels
- Semi-gloss labels
- Vellum
- Vinyl or Plastic labels
- Removable plastic
- Choose the right elements for your label design
The label should define the product at a glance. There should be a right balance with regards to the elements you need to make your label. It could take the shape of your artwork, or it could flow off the edges. Below are the elements that you should consider:
- Colors
- Fonts
- Images
- Label Size and Shape
The label size depends on the product’s container or packaging. The label design could be put either in front, the back, or both for a product. It could also be a wrap-around design to make it more appealing to consumers. The label shape is the one that draws attention to consumers. Choosing the right shape for your label also depends on the design.
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Bar Code
Leave a portion of your label design where you could put the bar code. It can help your product to sell at different kinds of stores.
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Contact Information
Putting your contact information on the product is a very important step. It enhances the product by promoting communication with the consumers.
Always remember that you do not have to reinvent the wheel. There are so many great designs available online. Some software offers templated designs. You can work out on those designs by tweaking, or you could create a brand new design if you want. It’s all about studying the product and applying your ideas.